ブラックナイトパレード(2016-2019) / デジタルプロデュース "Black Night Parade" / Digital Produce

Date : 2019/01/09

ブラックナイトパレード(2016-2019) / デジタルプロデュース

2016年11月に開始された中村光10年ぶりの新連載「ブラックナイトパレード」の企画段階からジョインしデジタルでの宣伝プロデュースをカルチャーが担当。

連載の立ち上がりから1~3巻の発売(2019年1月)までの全体の流れをプロデュース。連載立ち上げ時には前代未聞10媒体同時掲載、1巻発売のクリスマスに合わせ聖☆おにいさんとの出版社の壁を越えたセルフコラボポスターや、本屋さんアプリとの連動、有名漫画家とコラボ描き下ろし漫画など豊富な仕掛けで話題を作った。2巻の発売時には講談社、スクウェア・エニックス、集英社の3社合同のスペシャル電子書籍の試し読みを実施して新刊発売を盛り上げました。

We CULTURE Inc. did a digital promotion of a new comic series "Black Night Parade" created by Hikaru NAKAMURA for the first time in 10 years. The series was started to be published in November 2016 and We worked from the planning phase of series.
We were involved in the whole process of the publication from the planning of publishing Black Night Parade in a magazine to the release of the third volume of the comic series, the third volume being published in January 2019.

We were involved in the whole process of the publication from the planning of publishing Black Night Parade in a magazine to the release of the third volume of the comic series, the third volume being published in January 2019.
Just before it was published, the news of this publication had received 10 different kinds of wide spread media coverage, which was unprecedented.

We did several promotions, for example when first volume was published at Christmas time, we produced posters featuring some characters from both Saint Young Men and Black Night Parade by overcoming the wall of two different publishing companies; we also advertising the series on "Honyasan Apuri"(An application software for advertising of bookstores), and commissioned a famous cartoonist to work with Ms NAKAMURA to produce a specially comic book. In these ways, her series became a hot topic among her fans.
When the second volume was published, we lifted the fans' spirits by organizing a joint event between three publishing firms Kodansha Ltd., SQUARE ENIX CO., LTD.,and SHUEISHA Inc. in which people were able to try reading electronic books published by these three firms.

Credit

  • Client: SHUEISHA Inc.
  • Promotion Produce: CULTURE
  • SpecialThanks: Kodansha/SQUARE ENIX
ブラックナイトパレード(2016-2019) / デジタルプロデュース
ブラックナイトパレード(2016-2019) / デジタルプロデュース
ブラックナイトパレード(2016-2019) / デジタルプロデュース
ブラックナイトパレード(2016-2019) / デジタルプロデュース
ブラックナイトパレード(2016-2019) / デジタルプロデュース
ブラックナイトパレード(2016-2019) / デジタルプロデュース

© Hikaru Nakamura/Shueisha.